LABROOTS 2022 MEDIA KIT

Digital Advertising

Digital Advertising

Labroots is here to help you go DIGITAL!

Overview

The digital world is rapidly changing - with new digital media marketing avenues arising, what seems like monthly, Labroots works diligently to stay ahead of the curve. As a premier social networking site focused on education, Labroots provides next-generation digital marketing opportunities that allow you to craft your message and target a specific audience.

Demographics



Users

4.1 Million

Average Website Session

7.1 Minutes

Average Webinar Session

33 Minutes

Average Virtual Event Session:

66%

Monthly User Session:

813K

Monthly Page Impressions

7.6 Million

Target your audience with ease!

Use Labroots’ comprehensive Audience Selection Form.

Checklist image

Third-Party Emails

Labroots Email Metrics:

300,000+

Emails / Day

2.1 Million

Emails / Week

8.4 Million

Emails / Month

21-26%*

Open Rates

You bring the food, we’ll bring the party. A crowd favorite, use Labroots' opt-in email list to generate interest in your product or service. A great way to receive immediate leads and feedback by means of a detailed report including open rates, click rates, and specific clicks by URL.

How it works:

Use our comprehensive Audience Selection document to target your audience based on geographic segment, work sector, specialty, job function, and keywords. For the email content, you can either provide an HTML or a .txt file or content and an image and we can custom build your email. Within 1-3 days, a member of Labroots’ marketing team will send you a test email for approval. Once approved, your email will be scheduled for deployment on the decided date.

One Labroots Third-Party Email includes:

  • One Third-Party Email distributed to purchased bucket size:
  • Detailed Analytic Report including open rates, click rates, and specific clicks by URL

* Open rate metrics reflect information prior to the release of iOS 15. Given the iOS 15 changes, this number is not an accurate indicator for future email open rates. Read more about it here.

Target your
ideal
audience.

LABROOTS TESTIMONIALS

Hear what our clients have to say about their Labroots experience

Read Testimonials

Newsletters

Newsletter Metrics:

28.4%

Average Open Rates*

15.9%

Average CTR Newsletter

658,295

Webinars & Virtual Event Newsletter Subscribers

768,401

General Trending Newsletter Subscribers

Be the exclusive sponsor of a Labroots Trending Newsletter! Labroots provides more than a dozen newsletters, featuring news from all fields of science, as well as general news from Labroots. The Webinars & Virtual Events Newsletter keeps our audience aware of both upcoming webinars and virtual events, as well as those recently available for on-demand viewing. General Trending Newsletter delivers the latest in science news and information on newly published research and findings. Category-specific trending newsletters procure the latest news and information within a specific category.

Promoting an event or webinar? Labroots Webinars & Virtual Events Newsletter (WAVE) reaches more than 650,000 recipients - and promotes all of our anticipated virtual learning opportunities.

How it works:

By sponsoring any of our Labroots Newsletters, your banner ad will show up on the top portion and can be delivered as a still image or animated gif with an embedded URL provided by you. Whether it’s a product, event, or company you’re promoting, by selecting your desired newsletter category, promoting in Labroot General Newsletter, or in Labroots WAVE Newsletter, you’ll be reaching thousands of people within your target audience.

Newsletter Banner Ad Metrics

0.11 to 0.18%

General Trending Newsletter

0.08 to 0.14%

Category Specific Newsletter

TRENDING NEWSLETTER CATEGORIES
Click a category below to view the corresponding trending newsletter.

* Open rate metrics reflect information prior to the release of iOS 15. Given the iOS 15 changes, this number is not an accurate indicator for future email open rates. Read more about it here.

Social Media

Social Media Metrics:
Over 2.4 Million total followers

132,415

Reach

1,455

Likes

152

Comments

184

Shares

1,616

Link Clicks

We get it, social media can feel like the wild west of digital marketing, but this isn’t our first rodeo. Teaming up with Labroots for a social media post is a unique and engaging way to reach your target audience. Labroots has more than 2.4 million total followers, with more than a dozen specified accounts/pages, allowing advertisers to craft tweets and posts that will truly resonate with their desired audience. Labroots followers are extremely engaged, with an average monthly post reach of over 132,415, receiving more than 10,000 engagements across all accounts.

How it works:

You will be asked to fill out our Social Media Preferences Form, gathering all of the necessary information needed to create a successful Labroots social media post. Within 1-3 days, a member of Labroots’ marketing team will send you social post proofs for approval. Once approved, your post will be scheduled for deployment on the decided date.

One Labroots Social Media post includes:

  • One Facebook Ad
    • Text: 125 characters max
    • Image Dimensions: 1200x628 pixels (minimum height and width 600 pixels)
    • Videos: 1280x720 pixels (max 4GB/120 minutes)
    • Design: Keep important content 3 pixels minimum from edge of image
    • Headline: 25 characters max
    • Link Description: 30 characters max
  • One Facebook Organic Post
    • Text: 5,000 characters max
    • Image Dimensions: 1200x628 pixels (minimum height and width 600 pixels)
    • Videos: 1280x720 pixels (max 4GB/120 minutes)
  • One Twitter Organic Post
    • Text: 250 characters (to account for the link)
    • Image Dimensions: 1024x512 pixels (recommended), 5MB max
    • Videos: Max 140 seconds
  • One LinkedIn Organic Post on Labroots Main Page
    • Text: 700 characters max
    • Image Dimensions: 1200x628 pixels (recommended)
    • Videos: 256x144 (min) to 4096x2304 (max) pixels. Max 10 minutes
  • Detailed Analytic Report including reach, likes, shares, and link clicks

LinkedIn Organic Post

LinkedIn Organic Post

* Teaming up with Labroots for a social post is a great way to promote your company, product, or service. Check out our guide on how to make the most of your social post/campaign with Labroots.

Social Media Examples

LABROOTS FEATURED SOCIAL MEDIA PAGES

Category
Category
Category
Labroots
| |
Science Rocks
|
Earth & Environment
|
Space & Astronomy
|
Microbiology
|
Cardiology
|
Cancer Research & Oncology
|
Genetics & Genomics
|
Technology
|
Neuroscience
|
Cell & Molecular Biology
|
Immunology
|
Plants & Animals
|
Clinical & Molecular Diagnostics
|
Health & Medicine
|
Chemistry & Physics
|
Drug Discovery & Development
|
Cannabis Sciences
|
Interested in hosting a webinar? Click here to learn more.

Sponsored Content Article Elements

ARTICLE ELEMENTS

Check out our guide on how to optimize your Sponsored Content at Labroots.

Sponsored Content Samples

Gated Sponsored Content

Want to try your hand at something new? Generating leads with sponsored content has never been easier with this new feature. By ‘gating’ your sponsored content with a lead form, you can take advantage of Labroots’ extensive audience and gain valuable insight into new potential clients.

How it works:

You will be asked to fill out our Sponsored Content Guide, gathering the necessary information needed to create a successful Labroots Trending News article. Additionally, we will ask you to provide any custom questions for your gated article. Within 1-3 days, a member of Labroots’ marketing team will send you the article link for approval. Once approved, your article will be scheduled for deployment on the decided date and then shared in the relevant newsletters and on Labroots social media pages.

One Labroots Gated Sponsored Content post includes:

  • One gated article (provided by you) shared on Labroots Trending News, with detailed company information shown as the “author”, and up to eight in-article links
  • Name, email address, phone number, and dates accessed reader information
  • Up to 3 personalized questions
  • Distribution in General and three category-specific email newsletters
  • Distribution on Labroots and three category-specific social media pages
  • Article and/or infographic housed on Labroots
  • Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
  • 2 Gated reports including name, email address, phone number, dates accessed, answers to personalized questions (reports offered at 2 & 4 weeks)

Check out our guide on how to optimize your Gated Sponsored Content Article to increase engagement and gain quality leads.

Rich Content Campaign

Kick back, relax, and let Labroots create the content for you. A unique opportunity for all companies that are interested in developing customized content written by an industry professional. Utilize Labroots' database of users by sharing an article or infographic, written/designed by the Labroots team, in the Trending News section of the website. Crafted to resonate with your target audience, this content will promote your company as an industry leader and garner new leads.

How it works:

You will be asked to fill out our Rich Media Content Guide, gathering all of the necessary information needed to create a successful Labroots Trending News article. The Labroots team will then set up periodic meetings to ensure the brand messaging is appropriate and for content review until project completion. Once approved, your article or infographic will be scheduled for deployment on the decided date and then shared in the relevant newsletters and on Labroots social media pages.

One Labroots Rich Media Content campaign includes:

  • 1,500-word article and/or an infographic written by one of our specialist science writers
  • PDF of the article and a full-bleed print version
  • Assistance in storyboarding and creating an informative video
  • 468x60 banner
  • Distribution in General and three category-specific email newsletters
  • Five Social Media posts
  • Article and/or infographic housed on Labroots
  • Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links

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